Sales300 for Business

Sales300 for Businesses – Consistently growing top line revenue is not an easy task in today’s world. Sales300 uses Conversational Intelligence (C-IQ) to change the way you design your sales process, focus your sales team and talk to your clients.

These basics are not new, however most businesses fail to either define or execute them well.

Clearly identify your target market(s) and ideal clients – If you are not crystal clear about who you are selling to and how they buy, it will be impossible to create a process to prospect effectively. This clarity also makes it much easier for others to make introductions and referrals for your sales team.

Define your competitive advantage – Can you define what separates you from your competitors without using the following words: First class, professional or great service; we listen; we care; great customer support; next day delivery, lowest prices, more selections etc? You get the idea, everyone uses the same terms. Your advantage must be unique.

Develop effective messaging to separate you from your competition – understanding your competitive edge is one thing, being able to simply and concisely express it is another. Many companies fail to communicate in a way which connects them with their target audience.

Don’t worry too much about your competitors – do your homework on what their alternate choices for buying may be available. Case study, for well over 100 year funeral directors were the number one retailer of caskets. Enter Walmart and now Costco is the number one seller of caskets. You can view them online today and have it delivered to the funeral home tomorrow. Amazon just purchased “Hello Fresh”, will supermarkets be a thing of the past in a few years?

Use technology to stay organized and connected to prospects and clients – This is not easy and may companies struggle with finding the right technology to stay in touch with prospects, clients, vendors, strategic partners and anyone else involved in their sales process.

Hold the key people accountable to stay focused and on track towards your goals – Many CEO’s complain how difficult it is to keep their staff accountable for reaching goals. Accountability is a state of mind and not an action to be taken. Effective, no excuses action is a result of the desire to “own” the work and be responsible for the outcomes.

Close more profitable business – Not every prospect will be a good client which can be a hard lesson for a commissioned salesperson. Close more profitable business in less time by being in conversation with the right people. Nothing like consistent sales to keep a salesperson from wasting time on those nightmare prospects.